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Trade Marketing Manager

The Trade Marketing Manager will develop and maintain assigned channel sales plans and foster the corporate marketing strategy. The Trade Marketing Manager will be responsible for pricing, product positioning, sales forecasting, competitive analysis, marketing liaison, new product communication, channel training and trade spending management and process development.


  • Participates as a core member of a sales & marketing focused business team, including the development and communication of all corporate and channel objectives.
  • Collects data to analyze market trends through the use of industry statistics, market research and customer interaction.
  • Lead liaison in product planning from sales.
  • Trains channel sales team on customer sales forecast for use in manufacturing planning and financial forecasting.
  • Develops customer and product specific sales in consort with corporate marketing strategy for all customer specific products and responsible distribution channel.
  • Recommends changes, improvements or deletions in customer products.
  • Develops competitive evaluation for assigned brands.
  • Leads business team in the development of customer strategic plans and customer relations strategy.
  • Collaborates with sales leadership in the development of sales programs, sales tools,
    and dissemination of marketing promotion information, literature and support of major channel customers.
  • Lead sales contact for trade show activities.
  • Develops channel trade plans and product promotion strategies.
  • Presents market opportunities, competitive environment and effect on other products that result from the development of new products.
  • Monitors and reports customer satisfaction for assigned products.
  • Undertakes specific company projects, as assigned.


  • 5+ years of industry experience including account management responsibilities.
  • Able to function in a fast-paced environment, successfully prioritizing and completing multiple tasks.
  • Must have solid communication skills in both written and oral form.
  • Organized, diligent, detail-oriented and self-motivated team player
  • Problem solving skills
  • Self-sufficient and able to operate effectively without close supervision
  • Strong desire to learn and work with other departments
  • Bachelor’s degree preferred in business
  • Proficient in MS Excel, Word, PowerPoint, CRM software and Microsoft Outlook.